STEP 1 we made art

Five bored artists followed one big idea: make art that will inspire anyone to start thinking creatively. We accomplished this by covering the sketchbook—a quintessential tool for documenting ideas—with unrelated images and no intended meaning. And it had to look extra hot.

The result is a useful piece of art that asks you to create your own meaning, thereby greasing your brain-machine for thinking of its own big ideas. Then you just open it up and put it on paper. Then you make millions.*

STEP 2 we printed it

Each piece was silkscreen printed by hand on archival-quality board, 4 per sheet. For 5 editions of 100, that came to 125 sheets, plus a few extras for screw-ups.

We used the silkscreen printing method because it looks infinitely better than tranditional methods, such as offset printing, which is used to create junk mail and other things you enjoy throwing away. Silkscreen inks are thick and textural, and come in amazingly vivid colors, so each book totally feels like a piece of actual art.

STEP 3 we assembled the books

The sketchbook assembly process in 4 easy steps:

1) CUT. 2 covers each x 500 books = 1,000 covers total.
2) CUT MORE. 61 pages each x 500 books = 30,500 pages total.
3) PUNCH. Each book has 34 binding holes. Fact!
4) BIND. In this order: front cover, i.d. page, blank pages, back cover. Run the spiral binding through the holes, clamp the end to keep it secure, and you've got one crisp sketchbook.

STEP 4 we made them official

Each book has an identification tag on the inside-front cover that we numbered by hand to show its place in the edition of 100. This is a limited edition—so, when they're gone, we promise, they're actually gone.